2024 IAAM Conference – York, UK
Global Opportunities and Challenges
in Arts Management Education
Organised by the School of Arts and Creative Technologies | University of York
31st October – 1st November 2024
York, England
Register here with the code IAAM2024
The field of arts management is in a constant state of flux. Opportunities such as the rapid development of technologies – virtual reality, augmented reality, artificial technology – are not only revolutionising arts creation, and presentation, but also redefining the relationship between art and audiences. In the midst of this, arts managers, and education providers are faced with a vast array of opportunities but also unprecedented wider social challenges – climate change, increasing geo-political instability, models of government funding that do not prioritise the arts, and decreased levels of public engagement in arts and cultural activities.
In this conference, we discuss some of these opportunities and challenges and ask our contributors how they think they can be best addressed and incorporated into educational programs that deliver both the needs of students and professionals in the sectors.
Our sessions will address the following topics:
- What types of challenges should the arts management curriculum prioritise?
- How can these be addressed, most effectively, via collaborations between practitioners and universities?
- What is the added value of international networks to managerial practice, and curriculum development?
- How can new ideas around managing digital technology innovation be designed and developed in student-focused practical workshops?
- How should cultural and creative organisations understand audiences and approach them in the current context?
The conference is hosted at the University of York’s School of Arts and Creative Technologies.
Program
Day 1 – 31st October 2024
Ron Cooke Hub, The Lakehouse
9:00 – 9:30 am
Registration & Tea and Coffee
9:30 – 10:15 am
Opening remarks
Ambrose Field, Pro-Vice Chancellor, Global Strategy, University of York
Hongming Lin, Chair of IAAM, Zhejiang Conservatory of Music
Marta Herrero, Vice-Chair of IAAM, University of York
10:15 am – 12:00 pm
Parallel Thematic Session 1: Internationalisation in Arts Management Education – Changing Models and Perspectives
Chair: Aine Sheil, University of York
Policy and Governance on Arts and Cultural Management in China
Liang Sun, Central Theatre and Drama Academy
Arts Administration Doctoral Education: Which Degree is Right for You?
Richard Maloney, New York University
Strategic Program Design in Postgraduate Taught Arts Management Education: Interdisciplinarity, Business and Community Engaged Learning
Marta Herrero, University of York
10:15 am – 12:00 pm
Parallel Practice-based Session 1A (part 1): Applications of design thinking in heritage technology- Putting management into practice
In the Piazza Building, PZA/129
Facilitated and organised by:
Anthony De Ritis, Northeastern University
Heather Niven, University of York
Joined by Gill Greaves, Relationship Manager Museums North, Arts Council England
12:00 – 1:00 pm
Lunch
1:00 pm – 3:00 pm
Parallel Thematic Session 2: How do Arts Managers Tackle Global Challenges?
Chair: Gilles Demonet, Sorbonne University
Sincerity and Strategy in Crisis Management at Concert Sites
Hongming Lin, Zhejiang Conservatory of Music
Artistic Response in Times of Crisis
Ruby Yu, New York University
Managing Authenticity and Intercultural Dialogue – Western Interpretations of Chinese Music and Culture
Anthony de Ritis, Northeastern University
1:00 pm – 3:00 pm
Parallel Practice-based Session 1A (part 2): Applications of design thinking in heritage technology- Putting management into practice
In the Piazza Building, PZA/129
Facilitated and organised by:
Heather Niven, University of York
Joined by Gill Greaves, Relationship Manager Museums North, Arts Council England
3:00- 3:30 pm
Coffee break
3:30 – 5:30 pm
Understanding Global Cultural Audiences for the 21st century
Chair: Stewart Campbell, University of York
Research on the new arts provision of space, outreach, and cross-border integration
Zhaoxia Zhang, Beijing Dance Academy
What sociology has said about music audiences: inputs, disputes, and implications for arts management
Raphael Nowak, University of York
Understanding the current tensions in cultural consumption to better address cultural audiences
Samuel Haddad-Bacry, University of York
Rethinking K-pop’s global consumption
Hyojung Sun, University of York
5:30- 5:45 pm
End of conference, Day 1 and evening arrangements
Day 2 – 1st November 2024
Ron Cooke Hub, The Lakehouse
9:30 – 11:00 am
Thematic Session 4: Opportunities and challenges of AI
Chair: Lisa Peschel, University of York
Suggestions for Co-prosperity of AI and Culture and Arts Management
Dongsoo Lee, Sangmyung University, South Korea
Reshaping and empowering: AIGC and the new ecology of Music industry development
Cong Yan, Shanghai Conservatory of Music
AI in Cross-Reality Convergent Media
Florian Block, University of York
11:00 – 11:15 am
Coffee break
11:15 am – 12:45 pm
Thematic Session 5: Career Pathways in Arts Management
Chair: Jon Swords, University of York
Arts Management in a Community Producing Company
Rachel Drew, Director, ARCADE
Route in progress
Kathryn Blacker, CEO, York Museums Trust
Uncharted Territories: A Non-traditional Route Through Arts and Heritage
Roger Lee, Director, York Mystery Plays
12:45 – 2:00 pm
Lunch
2:00 – 3:30 pm
Thematic Session 6: Creative Industries for the Public Good?
Chair: Heather Niven, University of York
Arts Management Operating Approach Benefits the Development of Community Arts in Zhejiang Province
Ling Ding, Zhejiang Conservatory of Music
State Funding, Independent Regional Filmmaking and the Public Good: The Case of iFeatures
Nathan Townsend, University of York
Arts and culture for the public good at the University of York. Reflections on professional fundraising practice.
Mary Haworth, Director of the Office for Philanthropic Partnerships and Alumni, University of York